We’re honest, transparent and confident. We believe that effective, fuss-free pampering should form part of a your well-being ritual.
- We celebrate the fact that our colourful collections are cruelty free, eco-friendly and are always tested on us, used by us and loved by us.
- Our well-being collections are driven by nature, perfected by our in-house chemists and enhanced by consumer feedback.
- Our beautiful aromas nurture the senses and support emotional well-being.
To be a high profile, globally recognised English beauty brand. Renowned for our effective, fuss-free, well-being rituals. Building revenue through innovation, globally sourced ingredients and striving for complete sustainability. Pioneering, developing and delivering skincare, body and hair care products. Made in England with active ingredients and amazing fragrances.
To formulate, develop and deliver tailored collections of honest, reliable and active problem-solving skincare, body & hair care products. Ensuring our unique blends are Eco-Friendly and Cruelty-Free with many Vegan-Friendly products available. Made with naturally derived ingredients and beautiful aromas, tested on us, and used by us, offering our global consumers a true sensorial experience with exceptional results.
With a heritage of 30 years expert experience we have been exposed to and learned from a tremendous amount of consumer insight across all generations. Regular in-depth trend research for each active ingredient, fragrance and colour, ensures our products are tailored to our consumers across the globe, knowing they will be delighted when they receive their order.